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Rebrand: From Hobby to Calling

For if you remain silent at this time, relief and deliverance for the Jews will arise from another place, but you and your father’s family will perish. And who knows but that you have come to your royal position for such a time as this?” (Esther 4:14 NIV)

I was recently talking to a friend, and she asked me what had changed for me. She could tell that my intentionality had shifted. I told her that I have finally reached a place where I accept and know that this is part of my calling. I am called to connect and empower women in Faith from all walks of life, while offering new perspectives on how we perceive God's word in our day-to-day lives. This is a part of what I have been anointed to do. However, honestly, this revelation did not hit me until June of this year! All this time, I had been thinking that this is what God wants me to do in my "free" time. But this is not a pastime; it is a calling for this specific time. So now, I take this role as seriously, if not more seriously, than my 9-5 job. This means that I needed to allow my calling to rebrand me.

If you answer your call it will:

Rebrand your actions.

Rebrand your words.

Rebrand your look.

Once you understand what you are called to do, it changes the purpose and manner in which you do it. Your anointing will redefine you. What do I mean by this? It will reshape the reasons behind your actions, the methods you employ, and your ability to persevere through the process.

In the story of Esther, she underwent a 12-month preparation process for the opportunity to be considered as the next queen. While we all appreciate the positive outcome of her journey, the truth is we do not know if she truly desired to be queen or if she willingly embraced the beautification process. However, what we do know is that she approached the process with seriousness. She followed instructions, embraced change, and understood that the reasons behind her becoming queen and the way she endured the process were worthwhile, as they ultimately led to the deliverance of an entire population. When you accept your calling, it helps you maintain focus on the underlying purpose, even if you feel uncomfortable with the specifics of what you have to do and how you have to do it, and sometimes even the people involved.

To be honest, I don't always find joy in posting on social media, planning tea parties, or ensuring consistent communication. However, it is you who motivates me to do it. The gratifying responses I receive about how a post, email, or tea party has helped you grow in your faith make it all worthwhile. When women share that they discovered a tea party through Instagram, it affirms my commitment to keep showing up. While I may not particularly enjoy social media, I am becoming more intentional in utilizing the platform as a steward of my calling.

What if you dedicated one quarter of your life to truly allowing yourself to go through the process, transforming in the areas that make you uncomfortable, and embracing the crowning of your calling? I'm not suggesting that you quit your job or neglect your other responsibilities. I'm simply suggesting that this may be your opportune moment, your "for such a time as this" opportunity. Every crown comes with a call, and every call has its own unique process.

For me, it meant confronting my love-hate relationship with social media. For you, it could involve writing a new chapter in your book, updating your resume, or changing a daily routine. Which area of your life is in need of a rebrand? Let's explore the possibilities and see just how amazing it can become.

Make sure you register for the September TEA Party. We will talk more about tapping into the power of your anointing. See you soon!

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Krystal Riley
Krystal Riley
Aug 07, 2023

This post is everything!!! The book of Esther is the foundation of my calling because of the emphasis on the importance of beauty to being queen. A higher calling also does not always come with an immediate desire to submit and serve regardless of the rewards. This is usually developed over time and with consistent effort.

Aug 08, 2023
Replying to

Amen!! Great perspective.

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